Market Match Helps CalFresh Recipients Stretch
Food Dollars at Farmers’ Markets
Beginning May 2012, thirteen farmers’ markets in Sacramento and Yolo counties will launch the 2012 Market Match program, giving thousands of CalFresh recipients increased buying power to purchase fresh fruits & vegetables from local farmers.
CalFresh provides eligible families with benefits to purchase food and food-bearing plants by using their Electronic Benefit Transfer (EBT) card. Market Match offers CalFresh recipients an even greater opportunity to use their benefits for fresh produce. For every $10 someone spends with their CalFresh benefits at participating farmers’ markets, they will receive an additional $5 that can be used to purchase fresh fruits, vegetables and nuts. (Some limits apply, varying by market location.)
Market Match will be available from May through September 2012 (or until all funds are expended). The Market Match incentive is being administered in Sacramento and Yolo Counties by Alchemist CDC (in partnership with Roots of Change and local farmers’ markets) with funds from the CA Department of Agriculture. [With the exception of the Oak Park Farmers’ Market, which is offering a 100% ($1 for $1) match with funding from Rabobank].
Click here for a list of participating farmers’ markets.


